| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Company |
| Country of origin | United States |
| Introduced | 1997 |
| Variants | Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, X-Presso, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, Rehab, DUB Edition, Nitrous, M3 and Tour Water-- for sponsored athletes |
Monster Energy is an energy drink that was launched by Hansen Natural in 2002.[1]
Contents |
Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation announced a distribution deal with PepsiCo Canada in February 2007. Contracts with existing distributors were bought out in these markets. In Germany Pepsi is the Producer and it is available there since summer/fall 2010. It is distributed in Australia by Schweppes as Coca-Cola Amatil, which manufactures Mother energy drink, an exclusive energy drink sold only in Australia and New Zealand.
The caffeine content of most Monster energy drinks is approximately 10 mg/oz (33.81 mg/100mls),[4][5] or 160 mg for a 16 oz can. As with most other energy drinks, the packaging usually contains a warning label which recommends the maximum limit of cans to consume per day – 3 for the 16 oz size (one per day in Australia and the UK), and it is not recommended for children, pregnant women or people sensitive to caffeine.
Ingredients:[6] carbonated water, sucrose, glucose, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, cyanocobalamin.
Monster Energy:
Monster Rehab:
Monster Nitrous (Now known as Extra Strength):
Monster Hitman Shooters:
Monster Energy Shot: 90 ml (only available in Europe and Australia)
Coffee & Tea:
Monster X-Presso:
Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater Greg Lutzka, skater Rob Dyrdek, BMX Rider Mike Spinner, skater Dorien Walker, Mountain Bike Rider Sam Hill, BMX Rider Rick Thorne, Jackass's star Jason "WEE MAN" Acuña, BMX Champion TJ Lavin, snowboarder Rupert Davies, former World Speedway Champion Greg Hancock, Mercedes GP Petronas Formula One Team, 2010 Motorcycle speedway World Champion Tomasz Gollob, IndyCar Series racecar driver Paul Tracy, Australian V8 Supercars champion Jamie Whincup, Prodrift series drifting driver Dean Kearney, rally driver Ken Block, rally racing drivers Stéphane Peterhansel and Krzysztof Hołowczyc, rallycross driver Liam Doran, former motocross supercross and current racecar driver Ricky Carmichael, Off-road racing truck driver BJ "Ballistic" Baldwin, and MotoGP riders Valentino "The Doctor" Rossi, Colin Edwards and Ben Spies, and professional junior squash player Bryan Knight. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom, and in the U.S., Drifter Vaughn Gittin Jr of the Formula D series. in 2010 with his 2010 Falken Tire/Monster Energy Ford Racing Mustang.[7]
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[8] The brand is also the title sponsor of the French motorcycle Grand Prix.[9] Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the X Games, and features in the videogames Colin McRae: Dirt 2, Dirt 3, Skate 2 as well as Skate 3.
In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[10][11] In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.
Monster also sponsors the North American E-sports team Evil Geniuses and provides them with a fridge full of Monster for their gaming house in Arizona.
|
|||||||||||